Facebook is huge and it is the largest world social network. There are more than one billion active users and of that one billion, there is an amazing 62% who go on their Facebook account on a daily basis. This amazing social network story began virtually as an unknown entity only a few years ago. Today, it is an enormous conglomerate that is being used by billions of people around the world. In fact, Facebook may be the number one success story of all time.
Facebook is here to stay and its forward momentum will continue to grow as new users jump aboard. Since it has such a large user base, it is virtually impossible for any marketer to ignore. The world’s largest companies are marketing on Facebook each and every day but the question remains on whether a smaller company can also afford marketing on Facebook?
The good news for all marketers and website owners is that the advertising platform on Facebook will allow any size company to focus in on a specific type of person or group. You can target by demographics, interests, or location. Facebook provides three marketing tools which can be used by anyone. The tools include ads, pages, and groups and each of these tools can be used individually or combined for greater results.
A Facebook page is similar to a personal profile but it can be used for organizations, public figures, and businesses. A user can provide a “like” to a page which indicates that they will receive automatic updates from that page. They receive these updates in their news feed. A user can also provide a “like” to a page but also include that they do not want to receive automatic updates.
Whereas, a profile will require a mutual relationship between two friends, a page can be liked by anyone. Pages are easy to set up and they are free with no restrictions on the number of fans or friends. The only disadvantage to a page is that it sometimes can be difficult to get a foothold and construct a fan base by using only a page.
When it comes to ads, Facebook provides a fantastic targeted platforms for advertising. You will be able to create targeted ads at specific geographic locations, education levels, ages, and also the different types of devices that are used for browsing. Facebook allows its users to close an ad that they do not “like” or “like” a page that is beneath an advertisement. Ads produce powerful targeting parameters but they can be expensive depending on your budget and goals.
Finally, Facebook provides groups which are similar to discussion type forums. However, groups also have the same features that profiles and pages have. You can create a group that is related to your product offering or industry. This is an excellent way for you to reach potential customers. The advantages of groups include that they have a high level of engagement and are free whereas the disadvantage is that groups may be very time-consuming.