Are you aware that in the United States alone, there are a staggering 28 million small businesses? With such a number it is evident that every business owner is looking for a competitive edge and if you are one, the chances are that you are probably looking for strategies to get your feet into the competition. While no one is ever certain about what the future holds, there is one thing that is for sure: you do not want to be among the 80% of businesses that do not make it past 18 months.
We are living in an era when you cannot ignore the internet. For you to achieve success in your specific niche, you must have a solid marketing strategy which leverages the power of SEO to drive traffic and social media. We will look at some essential online marketing tools you need when starting your business. From project management to simplifying all your social media efforts, the tools discussed here will help you gain the competitive edge you’ve been looking for.
Google Analytics To Know Your Audience
The most common problem with new marketers seeking to venture into digital marketing is that they usually have no idea of where they should start when there is need to utilize visitor data. And with the many ways in which customers can interact with your brand, it can be difficult to craft an image of your audience. This is where you need Google Analytics which is helpful in determining:
Bounce rate – a measure of the number of people who visit your website and leave after only viewing one page and without taking any action. With this data, you can quickly know whether your site has good content, whether it is visually appealing or whether it gives a good user experience.
Conversion Rate – this refers to the number of visitors who take a particular action on your website which converts into a lead. With this information, you can quickly know whether you call-to-action (subscribe to a newsletter or download an eBook) is effective.
MailChimp To Power Your Email Campaigns
This is an excellent email marketing tool that will let you create, send and keep track of all your HTML email campaigns with an intuitive and easy-to-use interface. This tool has powerful reporting features and has integrations which give its functionality the additional aspect of Facebook, Twitter, Shopify, and Magento. With a single click, a recipient could share your content on Facebook, helping increase your exposure.
This is an online software that online businesses and digital marketers use to gather relevant information about their online presence. This is an excellent online marketing tool for analyzing traffic, keyword statistics and even researching keywords. This powerful tool has evolved to levels that let you monitor backlinks, display ad research, advertising stats and sample ads �” all of which is available in a single scan.
For your internet marketing strategy to work, you will need to have the right online marketing tools besides incorporating aspects like search engine optimization, social media marketing, and email marketing.