If you want to expand your business’s reach online, you have to reach the customers that are looking for the service and products your company offers. This is not as easy as you might hope it is because the internet is so vast. Finding your customers, although very possible in a relatively short time, requires a certain amount of effort.
One of the greatest ways to leverage your time and money is by using Google advertising. This is done through Google AdWords. Google is so large that it is capable of helping you to reach a targeted audience of literally millions of people. All you need to do is learn the basics of this form of advertising.
The system you use for advertising is based on keywords but it functions like an auction. With this auction system your bid is important, but so is the relevance and quality of the ad campaign you choose to run.
Every time you pay for your ad or the clicks that go through from your ad, Google makes money. This makes this form of advertising beneficial for both parties.
What makes AdWords ideal for any business of any size is that it is affordable. You simply identify keywords that are relevant to the products and services your company sells. Think of things that people will search when looking for you. If you run a lawn mower dealership, you might need to center your ad campaign around the words “lawnmower sales near me”.
You place a bid for these keywords. Base this sum on how much you want to pay every time your ad gets a click. This called pay-per-click advertising is. It is a great way to reach out and find the customers in your area and beyond.
How to make Google advertising work for you is simple. Go to your local business listing on Google and make sure your business is listed there. If not, be sure to add it by clicking the link to put your business on Google maps. From here, you follow the steps to advertising.
These steps include selecting the geographic area where you want your ads to appear. Next, set your daily budget for clicks by following the instructions in the bid strategy area. Create your first group of ads and simply write your ad as you would in any other medium. Be brief and to the point. Make sure to offer a clear call to action.
What is great is that you only pay for the ad when someone clicks on it. Otherwise, the AdWords ad is displayed free. This is economical for your company and it is low-risk. You can stop your ads when you like or change them as you need to. Just remember that you need to place your bid for accurate keywords related to your business.
If you are wondering, people really do click on Google paid ads. These are placed at the top of search result pages and they yield results.