People may do a variety of different things on the internet but one of the more popular pastimes is watching videos. They do so at home on their home computers, watch them on their tablet and even watch them on their smartphone while commuting to and from work. Online video is here to stay and when people are able to use marketing videos to grow their business properly, it can really make a difference in their success. The following tips can be followed to make the most out of marketing any business online through the use of videos.
Consider the Quality
Although there may be many considerations for making a video, the quality of the video is always going to be of prime concern. There may be room for some amateur pieces but when a professional video is made, it tends to engage the viewer and keep them interested in what is going on. This isn’t only true when it comes to the quality of the video feed, it is true when it comes to the quality of the content.
Keep It Short
It may be tempting to shoot a video that lasts an hour or more, especially if there is a lot to be said on the subject but short marketing videos have much more to offer for growing any business. Perhaps the primary reason why a shorter video is beneficial is that of the percentage of the video that is watched by the viewer. This is a significant ranking factor on YouTube and many other uploadable video outlets. When people watch more of the video, it ranks higher, regardless of whether it is long or short.
Include a Call to Action
Most businesses recognize the benefits of having videos online but they don’t necessarily take things to the ultimate conclusion. Unless a call to action is included in the video, including a link, phone number or any other point of contact, the video itself is going to have very little value.
Engage the Viewer
When anyone leaves a comment on a video, it is always a good idea to interact, engage and reply to the comment. Not only does it help to personalize the content in to build relationships, it also brings the viewer back again to that video and perhaps even the next marketing video that is uploaded. YouTube also uses viewer interaction as a ranking factor.
Be Keyword Conscious
One important factor for YouTube that is often overlooked is that it is the second largest search engine online and serving up billions of views every month. In order to get a piece of that search traffic, it is important to be conscious of the keywords being used. The keywords can then be used in the video tags, the content and even in the title.
Using videos online is a great way to add to the success of any business. When they are done properly, it could be the determining factor between success and failure.